Newvelle @ Le Bon Marché


Our first brick-and-mortar sales initiative was at the celebrated Parisian Department Store Le Bon Marché. Having our own gallery space at Le Bon Marché afforded us the opportunity to partner with the celebrated Nez Jean-Michel Duriez, who designed a scent for Newvelle exclusively. In addition the celebrated chef Jacques Genin designed a chocolate specifically for Newvelle at Le Bon Marché. We partnered with Presence Audio Conseil and utilized Rega, AudioEngine and Master & Dynamic equipment to present our music to the public. Lastly we timed the release of a special record “Piano Noir” based on a short story commissioned by us by the best-selling author Douglas Kennedy, for exclusive purchase at Le Bon Marché.